"How can we show citizens the main changes and benefits offered by the new government portal?"
The redesign of the government portal was my first experience in the world of UX and a very important challenge for me because of the size of the project and the amount of information it contains. Based on a benchmark of international governmental sites and based on the findings obtained in several tests with users (focus groups, A / B tests and interviews), we came to this design with which we obtained the 2nd and 3rd place in the ranking of governmental portals in the years 2014 and 2015.
The most important points that we considered in the redesign of this portal were:
Based on those key characteristics that led this solution to occupy such an important position at the national level, I designed this video that shows the citizens the main changes and improvements.
From this video the people who consulted in the government portal, understood faster the main changes in navigation and ways to get to the information they need in a more agile way.