"We need a tourism page different from the rest of the government sites; It should be a more visual page that invites you to know the best places in the Mexico State, but without losing the institutional identity"

My contribution

From a benchmarking of tourism sites of other entities, as well as some sessions of understanding with people from the Secretariat of Tourism of the Mexico State, I obtained the key and prioritized information of everything that the main page of the site should contain.

The result

According to the usability tests (8 one-to-one people) and feedback from the Secretariat, this design was approved, which in addition to containing access to more timely information, is an attractive page without leaving the institutional.