"We need to take better care of the environment and save money in the printing of payment receipts from the POS (Point of Sale Terminal)"
Payment methods BBVA
BBVA currently spends 32 million pesos in thermal paper to print promissory notes that have no official validity for the customer, since the account statement is necessary to make any kind of clarification.
On the other hand, for the vast majority of users, keeping the accounting of their expenses from promissory notes is an impractical task.
Cost savings for BBVA in the printing of promissory notes (30 million pesos in annual paperless).
Understand the needs of merchants to generate payment vouchers, as well as the appropriate digital media to deliver the voucher to customers.
Generate a digital solution that allows all BBVA customers to consult their promissory notes in a practical way.
Generate a solution in a digital channel where BBVA customers who pay with TDD (Debit Card) or TDC (Credit Card), can consult their promissory notes digitally.
Individuals who make payments with TDD (Debit Card) or TDC (Credit Card) in physical establishments (not digital payments).
Juan is an extroverted and relaxed guy. He likes to experiment and always adopt new ways of doing things with the support of technology.
This solution would help him to know in a new, faster and more practical way, the information of his expenses and balance; it would also help him to keep this data digitally.
Andrea is a cautious person. She wants to have a documented folder of all the procedures and receipts she obtains, to have a backup in case she needs to make some kind of clarification.
This solution would help her to immediately confirm the payment made digitally, as well as to have a digital receipt that is not erased over time, allowing her to protect herself from possible fraud in the payments she makes.
Norma is a methodical and structured person. She wants to have a meticulous administration by taking advantage of different physical or digital tools.
This solution would help her to have a digital record of all her expenses, allowing her to monitor all her movements and plan her movements in a more practical way.
Based on specific interviews with experts in Point of Sale Terminals, I elaborated a diagram of a current promissory note, which shows exactly the data that is currently printed when a payment is made. All this information comes from different services that specifically belong to 3 key players:
Based on this diagram, I approached each of the 3 corresponding areas to identify the purpose of the data that is printed and to find out which are priority or indispensable in the promissory note.
I also conducted individual interviews of 60 minutes each, with 16 individuals who make payments with credit or debit cards. These interviews were very helpful in identifying the data that are of greatest value to users and what they use them for. They were also fundamental approaches to know the level of importance that promissory notes have for each type of user and how they would feel if they stopped receiving them.
In the interviews with users I identified 4 main profiles within the 3 categories of users:
Taking as a reference all the information gathered in the understanding stage, I generated a new, more simplified design of the promissory note that has the most important data for the users and the bank in view. This promissory note has a QR that would lead to a digital payment voucher with all the details. The prototype was built with a real Point of Sale Terminal (POS).
I conducted 14 usability tests in individual sessions, each lasting 30 minutes, with individuals who make payments by credit or debit card. 9 of the participating users decided to print their promissory note, while the other 5 chose not to print it because they did not consider it relevant.
At the end of each usability test I applied a standard usability survey SUS or System Usability Scale, averaging everything with a result of 85, which places the solution at an "excellent" usability level.
Thanks to profile identification some people are afraid of losing it and a migration from physical to digital promissory notes will be carried out progressively in 3 stages:
The main reason people decided to print the promissory note was because they wanted to be sure that the collection was made for the correct amount without the possibility of scams. In designing the solution, it was essential to highlight those pieces of information that help customers have peace of mind that their payments are made in the right way.
Although there are many people with a low level of technological proficiency, I realized that they are always willing to learn how to leverage new digital tools to their advantage. My mission in this project was to propose a gradual and friendly migration to digital receipts, for users of all ages and profiles.